ABOUT

I’m a nomadic designer with a knack for simplifying complexity and defining the unknown.

With twenty years across design, learning, product, and business strategy, I build experiences people can understand, learn, and adopt.

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A woman with short, wavy, light brown hair smiling at the camera, wearing a black blazer and t-shirt, in an indoor setting with warm lighting.

My career has evolved across design, learning, product, and business strategy.

I started in graphic, editorial, and brand design, then moved into web and digital experiences, learning experience design, UX, product design, and eventually business strategy. Along the way, I’ve worked at the intersection of how people experience, understand, learn, and adopt products and services.

I’ve spent much of my career as a hands-on leader and designer. I’m equally comfortable setting strategy, figuring out what’s actually going on, and getting into the work myself. That experience has shaped how I approach design. I care not just about how something looks or functions, but whether people can understand it, learn it, adopt it, and ultimately get value from it.

My practice sits at the intersection of experience design, product strategy, and learning. I bring together the systems, products, and experiences that help organizations and the people they serve succeed.

I’m also a nomadic designer, in both how I work and how I live.

I’ve never been particularly interested in staying inside one discipline, industry, or way of working. I like moving between perspectives, learning new things, and bringing ideas from one place into another. These days, that means I can do the work from wherever I happen to be, following the problems that interest me and seeing where they take me.

WHAT MAKES ME DIFFERENT

The intersection of product design, experience design, learnability, and education.

Most designers do one of these things well. I've built my practice around doing all four together, because the businesses and products my clients build cannot be understood without them. The unique strength I bring is understanding not only how to design an interface, but how to help people understand, learn, and successfully use complex products and businesses.

The 3 principles I believe in as a designer:

01

Make complicated things make sense.

Not necessarily simpler. Just clearer, more useful, and easier to get your head around.

I like messy problems. The ones where nobody quite knows what the problem is, everyone has an opinion, and there are about twelve ways to make it worse. I like figuring out why something has become difficult in the first place, especially when it has accumulated years of processes, workarounds, assumptions, and good intentions.

Then I make it make sense.

02

I am not someone who needs to have the answer before I start. In fact, I usually find the most interesting part of a project is figuring out what the question should have been in the first place.

I don’t think you can design your way out of a problem you don’t understand. So I ask a lot of questions, I follow weird little threads, and I challenge assumptions.

I look at what people actually do, rather than what we think they do.

Figure out what’s actually going on.

Spend time understanding something properly, instead of rushing into designing the wrong thing really well.

03

There is a tendency to solve problems by adding things. We add features, processes, documentation, training, tools, and instructions, and eventually people have to figure out how to navigate all of it.

Whether I am working on a product, a service, a process, or an experience, I am looking for the places where we can remove friction and make the whole thing work a little better.

I want people to spend less time figuring out how something works and more time actually using it.

Don’t make people work harder than they have to.

The best solutions create clarity, reduce friction, and help people do what they came to do.

EXPERIENCE

20+ years of multifaceted strategy, design, and experiences.

  • I help organizations connect customer needs, business goals, and operational realities to create more effective experiences and sustainable growth. My work spans experience strategy, customer and user journey design, service improvement, go-to-market strategy, and the development of practical roadmaps that turn complex challenges into actionable opportunities.

  • I design digital products and software experiences that are intuitive, usable, and easy to learn, with a particular focus on complex workflows and enterprise applications. I bring together product design, UX strategy, learnability, and education to help teams create products that not only work well, but help users understand, adopt, and get value from them faster.

  • I design learning experiences that make complex information easier to understand, apply, and retain. Drawing on instructional design, adult learning principles, UX, and technology, I create learning strategies, curricula, digital programs, and enablement experiences that support meaningful behavior change and real-world performance.

  • I design websites and digital experiences that balance user needs, brand, content, and business objectives. From information architecture and user journeys to UX, content strategy, and conversion, I create digital experiences that help people quickly find what they need and take the next right action.

  • My career began in graphic design, where I developed a strong foundation in visual communication, brand, editorial, and print design. I bring that visual design expertise into everything I do today, using strong typography, composition, hierarchy, and visual storytelling to make experiences clearer, more engaging, and more memorable.

Let’s talk about what you’re trying to solve.

I take a small number of new engagements each year. I’d love to hear about your challenge, or answer any questions.

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