ABOUT
I design experiences people can actually learn.
Twenty years across design, learning, product, and business strategy, helping teams build experiences people can understand, learn, and adopt.
My career has evolved across design, learning, product, and business strategy — from an early foundation in graphic, editorial, and brand design, into web and digital experiences, learning experience design, user experience, product design, and ultimately business strategy. Across more than 20 years, I've worked at the intersection of how people experience, understand, learn, and adopt products and services.
I've spent much of my career as a hands-on leader — equally comfortable setting strategy and getting into the work itself. That experience has shaped how I approach design: I care not only about how a product looks or functions, but whether people can actually understand it, learn it, adopt it, and get value from it.
My practice sits at the intersection of experience design, product strategy, and learning — bringing together the systems, products, and experiences that help organizations and the people they serve succeed.
WHAT MAKES THIS WORK DIFFERENT
The intersection of product design, experience design, learnability, and education.
Most designers do one of these things well. I've built my practice around doing all four together, because the products my clients build cannot be understood without them.
The unique strength I bring is understanding not only how to design an interface, but how to help people understand, learn, and successfully use complex products.
PHILOSOPHY
How I think about design.
Understandability, not simplicity.
Simplicity is easy to talk about and hard to ship. What most products actually need is to be understandable — a subtler, more honest target.
The best onboarding is a product that teaches itself.
Tours and checklists are a symptom of a product that hasn't been designed to teach. My job is to move teaching into the product itself.
Design decisions are business decisions.
Every design decision is a bet about what matters most. My job is to help you make those bets well and to keep them honest.
Small teams, high bar.
I take a small number of engagements each year so the work is genuinely mine. If we work together, you're not being passed to a bench.
EXPERIENCE
20+ years across design, strategy, product and education.
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I help organizations connect customer needs, business goals, and operational realities to create more effective experiences and sustainable growth. My work spans experience strategy, customer and user journey design, service improvement, go-to-market strategy, and the development of practical roadmaps that turn complex challenges into actionable opportunities.
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I design digital products and software experiences that are intuitive, usable, and easy to learn, with a particular focus on complex workflows and enterprise applications. I bring together product design, UX strategy, learnability, and education to help teams create products that not only work well, but help users understand, adopt, and get value from them faster.
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I design learning experiences that make complex information easier to understand, apply, and retain. Drawing on instructional design, adult learning principles, UX, and technology, I create learning strategies, curricula, digital programs, and enablement experiences that support meaningful behavior change and real-world performance.
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I design websites and digital experiences that balance user needs, brand, content, and business objectives. From information architecture and user journeys to UX, content strategy, and conversion, I create digital experiences that help people quickly find what they need and take the next right action.
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My career began in graphic design, where I developed a strong foundation in visual communication, brand, editorial, and print design. I bring that visual design expertise into everything I do today, using strong typography, composition, hierarchy, and visual storytelling to make experiences clearer, more engaging, and more memorable.
Let’s talk about what you’re trying to solve.
I take a small number of new engagements each year. If your challenge sounds like the work above, I’d love to hear about it.